"Summer of Purpose" — understanding the global crisis as an opportunity. Based on the guiding question "What have we learned in the last 100 days?" the SOP, in collaboration with Nobel Laureate Prof. Muhammad Yunus, was launched. With the certainty that social, cultural and economic changes in turn produce new knowledge, 51 thought leaders and decision-makers from business, politics, the arts and sciences came together in the "Colloquium 51". Together with thousands of digital participants, humanity was placed at the center of action. Over a period of three days, the Social Conference took place from 26th to 28th June, 2020 at Messe München. In 6,179 hours of programming, 1,500 people from 78 countries participated in different sessions, 1:1 conversations as well as workshops. The conference ended with a tribute to Prof. Muhammad Yunus on his 80th birthday. As a hybrid conference, SOP proves the need for new live communication to help shape the future of humanity. The combination of interdisciplinary policy debates, workshops and social business success stories inspired and motivated in-depth dialogues. The intensive exchange had an impact and produced a petition named "Declare Covid-19 Vaccine A Global Common Good Now". The Summer of Purpose started in 2020 as an interdisciplinary & hybrid event platform and will be continued as a series of events. The organizers are The Grameen Creative Lab GmbH, Yunus Centre and Circ GmbH & Co. KG.