Magenta Moon Campus


Best Thematic Exhibition, Event


Nominee, Winner



Concept Summary

The Magenta Moon Campus is a space to learn and play, a digital workshop and a hybrid discussion platform, all rolled into one. Its educational offerings are open and free of charge – and visitors can discover them “phygitally” (digitally and/or physically): From talks on sustainability to maker sessions to the magical media installation that is the Moon Garden. The Moon Garden is completely filled with 360-degree projections featuring poetic video content that directly responds to visitors’ gestures and movements with the aid of laser scanners. This makes them a living component of the gigantic projection surface that surrounds them. Visitors can make virtual gardens blossom – and smell, taste and pick real plants at the same time. For school classes and anyone who likes to play, every half hour the media installation turns into a playing field for an interactive journey to the moon. But visitors can also use the Garden as an oasis of quiet for yoga and meditation. The Magenta Moon Campus is designed as a long-term initiative. It makes digital participation possible for all – no matter their age, gender or social background.

Deutsche Telekom AG
flora&faunavisions GmbH
Meiré und Meiré GmbH & Co. KG
i22 Digitalagentur GmbH
Schröder+Schömbs Public Relations GmbH
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