Best Brand Activation, Event


Nominee, Winner



Concept Summary

The launch of the new digital experience hub GROHE X for GROHE - one of the leading international sanitary brandsbrand - across EMENA has so far attracted more than 68,000 visits from 140 countries across the globe. The comprehensive brand platform offers informative and inspirational multimedia content to GROHE’s professional business partners and consumers. Tailored to visitors’ different needs and interests, a customized program is offered to the respective target groups. During the launch week, more than 8 events, ranging from a keynote for journalists and a panel talk on consumer insights to a deep-dive session on installer services, were hosted. Architects, designers and business partners, for example, sought out ‘Strategies for Future Living’ and a talk on ‘Green Building’. A highlight and further proof of the global brand’s position as a sustainability pioneer in the sanitary industry, was the reveal moment of its four best-selling products as Cradle to Cradle Certified ® variants. In contrast to the linear take-make-waste model, Cradle to Cradle stands for continuous material cycles: A product is manufactured in such a way that, at the end of its life, the components can be used to create new products. This is a new milestone in the GROHE brand’s sustainability journey. Videos and live sessions have already been viewed almost 70,000 times and counting. It opens up unprecedented opportunities to experience GROHE and to discover our products and the topics that drive us. The digital journey we have embarked on with GROHE X has only just begun,” says Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe AG.

VOK DAMS Events & Live-Marketing
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