GROHE X is the revolutionary and industry-first communication hub filled with informative and inspiring content of the GROHE brand – one of the global leaders in the sanitary industry - enabling target group-specific B2B content to be experienced individually and promoting brand experience and customer dialogue in an interactive way. Initially created as an online alternative to the offline ISH trade fair, the platform was quickly embraced as a permanent content hub for product presentation, inspiration and the transfer of know-how of GROHE. GROHE X allows exchanges with experts as well as service-oriented offers such as tutorials and specialist events. The Hub was launched in 03/21 and recorded 35,000 visitors and 70,000 views of the events and videos in the first week. In addition, there were 4,000 customer appointments made on. The content is tailor-made for international B2B intermediaries from trade, craft, design and media - including the ability to create a personal profile and direct contact with sales executives. GROHE X is now the main hub for all GROHE communication and an essential element of all Global marketing efforts. It is proof of the effectives of hybrid communication and will have a lasting impact long after the pandemic subsides. Network, interact, and get an instant impression of GROHE's know-how. It’s a global, digital experience.