Porsche Sound Night 2018

Category

Best Brand Activation, Event

Status

Winner

Award
Main Concept
Concept Summary

To mark the 70th anniversary of “Porsche Sportwagen”, STAGG & FRIENDS developed a production that brought this brand’s essence to life. The unmistakable sound of the vehicles is an expression of their history and a promise: This is the sound of a Porsche! STAGG & FRIENDS developed and staged a unique new overall concept: 70 years of Porsche history told by the engines of the 13 legendary Porsche models. The Porsche sound served as the unifying element over various decades. The interior of the Porsche-Arena was the Motordrome. This is where, one by one, 13 Porsche vehicles from different decades and racing eras made their grand entrance. During a lap of honor through the Motordrome, each vehicle provided a taste of the rich sound of its engine, before these high horsepower sports cars were presented in detail on a turntable on stage by renowned speakers. The uproar and rumbling of the engines was the focus here; after all, the Sportwagen series’ unmistakable soundscape formed the dominant theme of the evening. Supported by emotional media images on the centrally located video cube, the entry of each racing car represented an era of motor sport history. Each car was accompanied by a racing legend who provided authenticity through their anecdotes, personal experiences and charming stories. It was a journey through time, spanning over the last 70 years to the present, and to the current models. For the grand finale, all vehicles entered together and the engines roared once more. A spectacular sound produced by a total of 82 cylinders, which provided ringing in the ears and adrenaline rushes for the high horsepower enthusiasts. Goosebumps included.

Roles
STAGG & FRIENDS GmbH
Kunde
Porsche Museum und historische Öffentlichkeitsarbeit
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