NikeLab – Recreation Center / Chicago

Category

Best Craft, Planning, Craft, Production

Status

Nominee

Award
Concept Summary

The NikeLab Re-Creation Center was an opportunity for satis&fy’s best to engineer an experiential installation that would offer consumers a look behind the curtain at Nike’s recycling process. At its core, the Virgil Abloh-defined “power plant of a ‘different’ kind” isn’t simply a retail space, it’s a “cultural hub” —a community center designed to foster the inventive spirit of Chicago’s youth through a series of hands-on workshops and mentorship programs. It’s also a call-to-action: an open invitation for visitors to play a role in Nike’s Reuse-a-Shoe initiative. As customers donate their shoes, a conveyor belt transports the worn-out kicks into a collection site through a complex matrix of twists and turns. All donated shoes will eventually be transformed into Nike Grind —a sustainable textile, cultivated by Nike since the early ‘90s —and used to create a Virgil Abloh-designed community basketball court for Chicago ahead of the NBA All-Star Weekend 2020. satis&fy was charged with the complete production management. satis&fy was also tasked with the engineering how to build the tuba, as well as the structural implementation of it with the conveyor belt system.

Roles
Kunde
Nike Chicago
Zurück zu Nominierten
Zurück zu Gewinner