Concept Summary

Jury statement:
The cider and distillery museum inspired by the family history is far more than a venue for exhibits – it’s also a place which invites the visitor to an immersive experience involving apple juice in various forms.

MoMö In 2016, the Swiss family Möhl announced the competition for the scenography of a new museum for the Swiss Cider- and Distillery Museum. The company AROMA was able to convince the Möhl family with their holistic approach. From the scenographical concept and their implementation of the entire museum, shop and café area, to the naming “MoMö”. Today the museum is the centre of excellence for traditional Swiss cultural techniques in fruit processing and juice making. A sensual world of experience that invites visitors to join in and turns them into fans of the Möhl brand. MoMö is the Swiss visitor centre for traditional juice craft. The museum collects and preserves objects of technical and cultural historical significance and researches the history of fruit cultivation and fruit processing in a changing society.  Spanning over 1000m2, the exhibition area offers a sensual world of experience, inviting visitors to join in and to become creators themselves. A meeting place for generations. A lively space with great regional ties, where tradition is alive and innovative entrepreneurial spirit with the latest technology meets the beauty of traditional craftmanship.