In its role as a thought leader, DWS hosted the first I AM Digital Convention for the asset management of the future. 340 top decision-makers gathered to learn about the digital transformation of the world of finance. 39 international speakers lectured about artificial intelligence, IoT and other digital innovations. In an exhibition area, technologies such as holography, a VR cube and robo advisors were presented to demonstrate the fusion of digital worlds and live communication. IDEA&CONCEPT Present DWS as a thought leader who investigates matters of digitalisation and, beyond that, intends to shape and drive them. Develop a format without equal that strengthens the client’s positioning within the industry. Position DWS as a visionary, pioneering and approachable company that makes its outstanding expertise in digital matters available to its customers at eye level. As a leading financial service provider, DWS is breaking new ground. The I AM Digital Convention made the digital transformation in asset management visible to clients. It presented all phenomena that will revolutionise the industry in future. Our challenge as an agency: Make digital solutions, innovations and outlooks tangible. Present the issues in a live context and promote the exchange between visitors and thought leaders. Offer attendees a platform to discuss their issues and to get input. I AM stands for the change of perspective that marked the convention: I AM digital, I AM the new DWS! The entire communication puts the customers in the focus, making them both part of the campaign and of the digital progress itself.