Diverse unity

Category

Architecture, Best Stand S (bis 100 m²)

Status

Nominee

Award
Concept Summary

Diverse Unity 3A Composites presents itself at the Fespa Global Print Expo 2019 in Munich as the one manufacturer of boards for direct digital print with a synergized and varied assortment. The light and open 100m2 fair stand manages to bring across creativity, trend awareness, style, vitality and professionalism, while giving prominence to a street art theme with a design oriented concept, which unfolds itself creatively and sensationally over the stand. Processing techniques like laser engraving, contour milling and digital printing present the range of boards and its uses to the visitor in a visually appealing way and in an inspiring and consistent design. Visitors can draw inspiration at the fair stand, get informed regarding the many possibilities and are invited to touch and feel the product. From a distance the fairground appearance convinces with its exciting and innovative shapin and its street art themed design, all of which draws the attention of the crowd. The unexeptional use of 3A composites board material creates an authentic customer experience which emphasizes the proficiency of the material: Possibility of large scale digital print, sign construction as well as POS/POP displays. Once the visitor has been attracted by the design, he/she receives competent advice at the fair stand. Standing at terminals containing brochures allows for a quick consultation. If the visitor wishes for a longer and more profound conversation, he/she can be invited into a quieter communications area with chairs and tables. In sum it is a broad spectrum of possible product applications, showing a competent unit in form of a strong, visually appealing und inspiring concept.

Roles
kohlhaas messebau GmbH & Co. KG
Kunde
3A Composites GmbH
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