‚CHROMATIC‘ – POP UP INSTALLATION – MAILAND 2019

Category

Architecture, Best Brand Architecture

Status

Nominee

Award
Concept Summary

SHORT TEXT CHROMATIC - POP UP INSTALLATION | MILAN 2019 SPACE IS EVENT Black-tinged room. Slightest touches. Hissing breath, melting silver hail, a pulse of fog. Chrome-ghosts conquer the room, flashletters dance. Chromatic is energy, is dynamic, is glow. Every visitor has access to every moment in the room: light swells and shatters through the space, an object inflates and collapses again, sounds come from here, come from there, a piece of magic – be somewhere else, be someone different. Nothing happens without the visitor, who can transform and enchant this world of chrome with sound, light and movement. The music develops an absorptive power, the light breathes life into the chrome surfaces. Everything is connected to everything, running parallel to each other. Magic of the moment, favor of the instant, fantastic journey. The JUNG installation CHROMATIC as part of the Milan Design Week 2019, combines the surreal with the experience of new realities in the heart of Brera as a space-artistical experiment by the interior design office raumkontor from Düsseldorf. Hardly any other place than the Fuorisalone – a magical place in the design-scene, a culmination of creativity, innovation, culture and participation – is more predestined to bring chrome-ghosts to life. In the dark black installation, the material dominating the room can be experienced in diverse variations: CHROMATIC is a tribute to the chrome material surface, a fulminant celebration of an extraordinary material.

Roles
raumkontor Innenarchitektur, Düsseldorf
Kunde
ALBRECHT JUNG GMBH CO. KG, Schalksmühle
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