The launch of the first fully electric Audi started a new era of Vorsprung. It is Audi’s bold answer to the challenges of the future. Our task: to shape a smart and unforgettable live experience that makes technology and the departure into new spheres tangible. We created an icon to shake up the world: a rocket launch. Each innovation topic became its own mission. We converted the event accordingly and sent 3500 passengers on a journey. The staging was consistently played out in every detail: From the architecture to a futuristic voice-over that led through the story. So, the dealer meeting became a tremendous celestial adventure.