60 YEARS OF ALLGUTH BY LPS EVENT CATERING

Category

Best Catering, Planning, Craft, Production

Status

Winner

Award
Main Concept
Concept Summary

60 YEARS OF ALLGUTH – FAMILY-STYLE AT ITS BEST BY LPS EVENT CATERING On its 60th anniversary, ALLGUTH GmbH, a family-run company based in Munich, celebrated not only this special day but a sense of community at a former combined heat and power station. 500 customers, partners, family and friends were invited by the Amberger brothers, the firm’s two owners. The impressive ambience at the company’s own landmarked building where 30-metre-high walls are lushly tagged with graffiti joined forces with the motto “Family, art, culture, people and communication” in a perfect fashion. The LPS Event Catering team conceived a customised food and beverage concept that duly contributed to suit the location, the motto, and the fact that the enterprise is family-run. The result: a blend of intriguing food trends and excellent classics that appealed to the whole target group for that evening. A catering staff of 70 provided for a smoothly running flow during the entire event. The concept’s highlight? To pamper guests’ palates with top-flight culinary expertise, both family-style and at the “live-cooking stations”. Accordingly, guests were able to sample different dishes and share them. Just like at home and just right for a personally managed family enterprise. With “sharing is caring” in mind, guests handed plates back and forth as they began to chat away. Family-style and the “live-cooking stations” interacted uniquely with live art and music on the different levels of the industrial structure. The guests visibly enjoyed the fabulous atmosphere at this out-of-the-ordinary location, the special programme offered, and the marvelous food.

Roles
LPS Event Catering
Party Rent München / Cudok & Viße GmbH
Gastrosophen GmbH & Co. KG
trendhouse event marketing GmbH
Kunde
Allguth GmbH
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