In just a few days, the premiere of the International Festival of Brand Experience (BrandEx) will take place in Dortmund on 15 January 2019 with the theme ‘01: Die Begegnung’ (01: The Encounter). All preparations are on course, and the countdown has begun… If you still want a ticket, you’ll have to hurry!
With the International Festival of Brand Experience (BrandEx), the initiators FAMAB, Studieninstitut für Kommunikation, Messe Dortmund and BlachReporthave joined forces to pilot a fascinating new format. The idea behind the International Festival of Brand Experience was the consideration that the live marketing sector – i.e. everything involved in business events – needs a regular, attractive and all-encompassing opportunity to explore various options and challenges with regard to its ongoing growth and development. For this purpose, an event encompassing a wide range of formats under one roof is being developed as an exclusive discussion and performance forum where all attendees, from experienced industry players to motivated newcomers, can engage in an interdisciplinary dialogue and share their interests and ideas.
Since January 2018, dozens of experts from across the live marketing and brand architecture community have been working in interdisciplinary project groups to achieve this ambitious goal. They aim to create a marketing festival that imparts information, fosters contacts, supports networking activities and – last but not least – is fun to attend.
The first International Festival of Brand Experience will take place on 15 January 2019. With a sophisticated programme in four languages, consisting of 100 presentations on 15 stages, the event will include two keynote lounges and six themed areas with the designations FUTURE, FRESH, 70s, INDUSTRIAL, NATURE and URBAN. The BrandEx Awards will be presented in the evening to honour the best projects in the industry, and the festival will conclude with the BrandEx aftershow party.
Immediately following BrandEx, BOE, the leading trade show for experience marketing, will likewise take place at the Dortmund fairgrounds on 16 and 17 January 2019. Bookings for the International Festival of Brand Experience 2019 and the BrandEx awards ceremony can be made via the website www.brand-ex.org.