Wolfgang Appelsmeier has over 30 years’ experience in the live communications, trade fair and events sector. In his role as Head of Organiser & Event Business and Head of Business Development at ET GLOBAL, he is responsible for developing strategic business areas and collaborating with organisers, trade fair companies and brands. Previously, he held various management positions in the fields of stand construction, brand presentation, sales and marketing. His focus is on developing sustainable brand and experiential spaces that effectively combine architecture, communication and the visitor experience.