International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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Ulrike Tondorf

Graduated Engineer – Interior Design
Head of Live & Experience Branding
Bayer AG

15:30 – 16:45 | Bedroom Stage
Society in transition – how gender equality is changing the industry

Natascha Hoffner | Regina Mehler | Brigitte Nußbaum | Ulrike Tondorf | Isabel Varell | Moderation: Kerstin Wünsch

Diversity and demographic change are transforming society and causing companies to focus more intensively on the issues of gender equality and the promotion of women. Even though diverse management teams are frequently more innovative and more successful, women are still woefully underrepresented in executive management and earn less than their male colleagues. What will it take to advance gender equality in society, in companies and in the event industry? What role does the visibility of women play? What does it look like on the stages and behind the scenes at events?

Profile
Ulrike started gathering operational experience in shop fitting and exhibition stand construction during her studies, in the beginning of her professional life. As Head of “Corporate Branding & Exhibition” in Bayer, she was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and event realizations across all HealthCare brands. Her responsibilities were extended later with corporate branding management to increase visibility/recognition of the corporate Brand in direct association with the product Brands. Since 2017 Ulrike is leading the Center of Excellence for Bayer`s live & experience branding as integral part of Corporate Branding – from strategy development and implementation to conceptual design and realization of selected live and experience branding measures of communicative relevance. The scope includes all areas of branding which share the personal target audience approach.