16:15 – 16:45 | Playground Stage
Interactive applications in the brand experience
Multitouch, AR, VR and digital tools as far as the eye can see. In the wake of the digital transformation, the amount of interactive technology has rapidly increased.
Partially, or primarily, in the context of brand experience design. So far, so good. However, the problem is that a large number of these applications look nice and cost a lot of money, but in the end, they aren’t worth much. Till Beutling, the managing partner of FLUUR, talks about the potential and genuine added value of interaction and presents strategies for the sustainable and sensible use of interactive solutions and digital tools.
Till Beutling, born in 1982, studied Interdisciplinary Design at the Cologne International School of Design (KISD) and Hong Kong Polytechnic University. After teaching and lecturing in Germany, Japan and Egypt with a focus on ‘User Centered Experience Design’, he returned to the agency business and founded FLUUR in 2016. The Cologne-based digital agency offers holistic project development and consulting with a focus on sustainable digital solutions and interactive customer experiences.