09 | BrandEx 2027
19. JANUARY

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Thomas Hornung

0711 Livecom GmbH

Statement

Our generation has not only witnessed digitalisation and computerisation since the 1980s, but is now also experiencing, in the present day, the fundamental transformation of the world through AI and robotics – what an exciting time we live in. However, one thing that has endured ever since we lived in caves, then in mud huts and later in wooden houses, is the fascination with the campfire: listening to songs and stories, being entertained and moved together. And that is exactly what live communication achieves today and will (hopefully) continue to do for all time. That is why I am delighted and full of anticipation to be able to view and evaluate first-class concepts here. Let’s f***ing go!

 

VITA

Since 2000, Thomas has gained extensive experience in various roles at a number of agencies. In October 2012, he co-founded the agency 0711 Livecom GmbH as co-founder and CEO, alongside the founders of the 0711 Network. Today, 0711 is a full-service communications agency with a clear cultural ethos and around 25 staff members. Its range of services includes live communication, cultural marketing, social media and influencer marketing, entertainment, photo and video production, performance marketing and corporate booking. Clients include lifestyle brands such as Red Bull, Adidas, Hugo Boss and Jack Wolfskin, as well as companies and institutions such as Deutscher Sparkassen Verlag, the Dieter Schwarz Foundation and Diconium. They value the expertise, passion and deep understanding that the 0711 team brings to target audiences, communities and culturally relevant communication.