International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Prof. Susanne Krebs

Managing Director

11:45 – 12:15 | Keynote Lounge 1
Immersion – Presentation of the study ‘Beyond Realities’
Frank Sonder | Prof. Susanne Krebs | Fritz Strempel | Jan Fiedler

Immersion is the magic word intended to spark our passion. Modern technologies enable us to immerse ourselves in parallel worlds and promise mind-blowing brand experiences. That’s the theory, anyway. But what does it look like in practice and how will it work in the future? The study entitled ‘Beyond Realities’ provides answers to these questions. After an entertaining introduction, experts from the fields of psychology, technology and art discuss the results of the study and give their opinions on our opportunities for using augmented realities in corporate communications.

Susanne Krebs was appointed Professor of Design at the Technical University in Deggendorf in 2017 and has been Managing Director of the Agency for Encounter Communication PHOCUS BRAND CONTACT GmbH & Co KG in Nuremberg since 2011. She is a member of the German Designer Club DDC and of bayern design. Susanne Krebs has been working independently since 1997 and has accompanied international and medium-sized companies and organisations during this time. As Creative Director, she accompanied Daimler AG’s appearance at the IAA Commercial Vehicles on several occasions as well as international vehicle launches. She is currently developing brand images and holistic communication concepts for companies such as Rittal, Telekom and the city of Erlangen. Her design achievements have received many renowned design awards. At Deggendorf University she has been working with a team on projects in a 360° laboratory since 2017. There she tests different scenarios in VR and a 360° room. Susanne Krebs has lived in Nuremberg since completing her diploma in design for audiovisual media and is committed to the cultural and creative scene. She is also a co-organizer of events such as Creative Monday and PechaKucha Nights. Her personal recipe for success is to be open to new ideas and to have the sensitivity to perceive the familiar in new ways. To have the courage to consistently put things into practice and to engage intensively with other areas of thinking in order to identify trends and think ahead. Their aim is to create hard-wearing and differentiating design solutions through depth in content, context and socio-culture.