06 | BrandEx 2024
17.-18. JANUARY 2024

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Stephan Hoffmann

Nüssli (Deutschland) GmbH

12:00 – 13:15 Uhr
Live Communication: The Dinosaur of Corporate Communication?

Salim Yüksel, Volkswagen AG
Stephen Rose, SIEMENS AG
Stephan Hoffmann, Nüssli (Deutschland) GmbH
Christian Flörs, BRUNS Messe- und Ausstellungsgestaltung GmbH
Dirk Zieling, Expo Display Service GmbH
Oliver Wurch, White Label Events
Frank Sonder, foresee GmbH
Matthias Schultze, GCB German Convention Bureau e.V.
Hendrik Hochheim, AUMA

Format: Fishbowl
Track: Cultural Change

Will brand experiences take place only in the virtual world in the digital age? Will live communication become the dinosaur of corporate communication? Certainly not! Our customers want to
experience emotions – but this raises the question of what future scenarios will look like. How will the live communication formats be reinvented in the age of digitalisation in response to the
changed expectations of our trade show visitors and event participants?
These are exciting issues in our industry – experts will engage in dialogue on these topics in the fishbowl. Join the discussion!


Stephan Hoffmann studied civil engineering and has been active in the event and trade fair industry for many years. In 2013 Stephan joined NUSSLI, one of the world’s leading temporary construction companies for sports, cultural and business events. As project manager he was responsible for the implementation of some exciting projects. Today Stephan is jointly responsible for Sales & Business Development, mainly in the areas of brand worlds, museums and special buildings.