International Festival of Brand Experience
04 | Der Neustart 18-01-2022

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Simon Stahl

Creative Director
fischerAppelt live marketing GmbH

15:30 – 16:00 | Fresh Club Stage
‘Ten things you never …’ – for audience participation!
Adone Kheirallah | Simon Stahl

Now be honest: Would you go beyond your comfort zone? Our candidates do! In a lively round with Adone Kheirallah, Managing Partner at STAGG & FRIENDS, and Simon Stahl, Creative Director at fischerAppelt, answer your 10 questions that you would never ask an agency head or creative director.

17:45 – 18:15 | Bedroom Stage
Discussion about our changing market
Petra Lammers | Thomas Ziwes | Stephan Schäfer-Mehdi | Thomas Junk | Georg P. Huber | Jörn Kubiak | Simon Stahl

The market is undergoing dramatic changes, both with regard to customers (in-house knowledge, direct commissioning in packages, budget reduction and bundling [PR, brand, market, event, online], etc., as well as implementers, consultants and service providers (new players, network structures, budget vs. quality, positioning, etc.), and themes (agile, co-created, interactive, global, etc.). We will conduct a discussion with customers, agencies (event, strategic, liaising, digital, PR, new work, etc.), technology, construction, media producers, etc. in order to illuminate and reflect on the complex interrelationships of the transformation. a discussion from which each participant can draw their own individual conclusions and which we can use as a basis to further develop our industry.

18:30 – 19:00 | Mainstage
Top or Flop? Your opinion is in demand!
Jan Kalbfleisch | Anja Backhaus | Karin Ruppert | Johannes Plass | David Korte | Vera Viehöfer | Simon Stahl

Wrap-up with representatives of the board of trustees

Profile
1997-2001 – Berater und Trendscout TAS Events und Promotions
2002-2005 – Kreativberater / Texter / Freelancer div Agenturen wie Ogilvy, Grey, Terrortext etc.
2005-2009 – Kreativer Uniplan GmbH & Co KG
2009-2011 – Creative Director / Freelancer div Unternehmen aus der Lifestyleindustrie und div. Agenturen (Activision, Sony Playstation, BBDO, Viacom etc.)
2011-2013 – Office Director Uniplan GmbH & Co KG Standort Hamburg
2013-2019 Creative Director bei marbet
since 07/2019 Creative Director Fischer Appelt live