International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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Simon Stahl

fischerAppelt, live marketing GmbH

11:15 – 11:45
Agency Pitch

VOK DAMS Events + Live-Marketing: Christopher Werth
marbet Marion & Bettina Würth GmbH & Co. KG: Simon Stahl / Marco Ertz
facts and fiction GmbH: Andreas Horbelt
Oliver Schrott Kommunikation GmbH: Alexa Küddelsmann

Stage: FRESH STAGE
Format: Pitch
Track: Fresh

Mirror, mirror on the wall… Agencies have a maximum of 5 minutes each to present 5 charts and themselves to young creative talents.

12:45 – 13:15
‘Blind Date’ as an employer

marbet Marion & Bettina Würth GmbH & Co. KG: Simon Stahl
VOK DAMS Events + Live-Marketing: Melanie Piorek
insglück Gesellschaft für Markeninszenierung mbH: Malte Heindl
PHOCUS BRAND CONTACT: Christopher Horn
JOKE Event AG: Christian Seidenstücker

Stage: FRESH STAGE
Format: Blind Date
Track: Fresh

Who’s going to be your date? Analogous to the well-known TV format, agencies compete for the attentions of a young project manager or concept developer.

Statement
“New year, new challenges. This time the bar is even higher and after a successful start last year, we can now work on optimising the format. From my point of view, we now need to improve both the setup, the program and the way the participants are addressed. I.e. turn “old” into new – not only at FRESH. And above all with a lot: 02 I passion”.