International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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Sebastián Mealla

CEO of ProtoPixel

14:15 – 14:45
Strong brands are emotional brands!
Robin Hofmann | HearDis!, Sebastián Mealla | ProtoPixel

Format: Power presentation
Track: Multi-Sensory Experiences

Emotions are created by memorable experiences. Impactful experiences are multisensory, where all senses unite to deliver tailor-made and dynamic brand experiences beyond the status quo!

Sebastián is CEO of ProtoPixel, a Barcelona-based startup that is changing the way we experience light through easy to use, intelligent lighting technology. Holding a PhD in ICT and having a background in user-centered design and innovation management, he brings life to products for music performance, intelligent lighting control, and interactive machine learning. Also Sebastián is the co-organiser of different innovation and creative platforms like the Barcelona Music Hack Day and the Sonar Innovation Challenge within Sonar Festival.