Am Start Events
I am delighted to be part of the BrandEx jury. Exceptional brand staging is not just my profession, it’s my passion. In a world full of stimuli and information, courageous, positive and empathetic communication is like soul food for me. It nourishes our togetherness, it connects and it moves. Live communication has the special power to bring brands to life and release real energy. As a juror, I am not only interested in what is told, but above all how it is told. I appreciate concepts that show attitude, touch people and combine creative excellence with heart and meaning.
Sandra Hülsebus is Creative Director, Strategist and Managing Director of Am Start Events, an agency for experiential communication with heart and attitude. For almost 20 years, she has been developing effective communication strategies and emotional brand experiences for companies such as Vorwerk, TUI Cruises, Zscaler, Audi and Microsoft. Her strength lies in subtle storytelling that gives brands a soul – live, digital or somewhere in between. She is currently devoting herself with increasing enthusiasm to international technology and innovation brands that have the courage to rethink communication.