09 | BrandEx 2027
19. JANUARY 2027

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Ron Schneider

THESE GUYS / SCHACHZUG

Statement

Being involved in a jury is always something special for me – and at BrandEx it’s even something very special: my very first award was a white apple at FAMAB (now BrandEx) – that remains and since then there has simply been an emotional connection. I’m very excited to see what the scene has to offer this year, and I’m looking forward to exciting creations and professional dialogue with my jury colleagues.

 

VITA

Stations
– 1999 – 2003: Marketing & management in various new economy start-ups
– 1999 – 2012: Engagements as presenter & news anchor
– 2003 to 2010: RPF Group – authorised signatory (headquarters)
– 2008 to date: SCHACHZUG – Co-CEO & Founder
– 2025 to date: THESE GUYS – Managing Partner & Founder

Expertise
– Brand & Marketing Strategy
– Experiential Creative Direction
– Pitch & Presentation
– Keynote Speaker
– Show Direction

Clients
Volkswagen, Mercedes Benz, BMW, Skoda, Audi, Harley Davidson, Nvidia, Fujitsu, Datev, Microsoft, Loewe, Pioneer, Deutsche Telekom, United Internet, BASF, Nestle, Procter & Gamble, Kaspersky, LVMH, Sofitel, Dior and many more

Awards
Winner of >100 awards in the last 7 years