Mutabor
Branding in physical spaces is my passion and, for me, one of the most emotional points of contact with customers. Brand experiences have been regaining relevance in recent years: customers are seeking personal interaction, the experience, the service and the ‘feel’ of a brand. The ‘Feeling Economy’ encapsulates everything we do – translating the brand’s essence into physical spaces. We bring people and brands together in one place and create tangible experiences.
I’m very much looking forward to the inspiring exchange and to being part of the BrandEx jury team.
Oliver Dering has over 20 years’ experience in architecture and brand communication. He began his career in 2000 at Erik Owen Moss Architecture and at Ogilvy, where he carried out his first projects for clients such as Ogilvy. From 2002 to 2004, he worked at Bollinger Grohmann, where his clients included BMW.
This was followed by a spell at Schmidhuber from 2004 to 2010, where he contributed to projects for Audi, Samsung and O₂. Oliver Dering has been with Mutabor since 2010, initially as Creative Director and now as an Associated Partner. During this time, he has worked with numerous well-known brands, including BMW, Bosch, Porsche, Huawei, NIO, ORA and Vivo.