International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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Mirko Cartelli

Rittal GmbH & Co. KG

Used in developing brand spaces I am always keen to discover how creative experts translate the key message or objective into a concept – and how far this concept becomes reality. Being part of this jury is a fantastic opportunity to see great works and to support this event with my expertise.

44 years old Mirko Cartelli experienced all perspectives of the business. Finishing a diploma thesis as a building engineer he started working at one of Germany’s top players in exhibition building running global projects.By joining Innocean Worldwide Mirko became part of the agency world. During seven years he helped Kia and Hyundai Motors to develop global exhibition designs and was head of their European exhibition business. Almost five years ago Mirko switched into the client’s role. As Head of Live Marketing at Rittal, Germany he takes responsibility in all brand spaces, global events, but also 360-campaignes and integrated communication concepts. Mirko adds value for B2C as well as B2B business. A Marketer by heart who likes to challenge creatives 😉