06 | BrandEx 2024
17.-18. JANUARY 2024

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Michael Veidt-Molzberger

Freelance Creative Director Live-Kommunikation

12:30 – 13:00 | Fresh Club Stage
‘Blind Date’ as an employer
Michael Veidt-Molzberger | Hendrik Zilien | Verena Laetsch | Anja Osswald | Andreas Horbelt | Christopher Werth

Who’s going to be your date? Analogous to the well-known TV format, agencies compete for the attentions of a young project manager or concept developer.

15:30 – 16:00 | Fresh Club Interactive
Crash Course Text: Write out loud!?

Where do all the good mottoes come from? Are pictures really worth more than a thousand words? The fascination of good copy in live communication lies in the art of condensation, or in other words, its simplicity. Forty-five minutes during which Michael Veidt-Mozberger will be happy to take you at your word!

Michael Veidt-Molzberger has been managing director and founder of the independent creative office for live communication FEDERFREI in Cologne for 11 years. The office conceives and stages live experiences in the areas of event, incentive, promotion, classic sales promotion and sponsoring. Prior to this, he worked for 4 years as Creative Director in one of the largest agencies for live communication in Germany. He studied at the German Sport University, Cologne. His path led him via Böhr & Roos (agency for brand staging), where he looked after clients such as Hasseröder, SUPER RTL and Rotkäppchen Sekt, via the marketing department of FC Schalke 04 (consultant for VICTORIA, SINALCO, among others) and the Bob Bombliz Group (today BBDO Live) to kogag (AUDI, BMW, Henkel, TOSHIBA, among others) in Solingen. Today his freelance creative office FEDERFREI advises, designs and stages for large and small live communication agencies (including brands such as BAYER, Telefonica, IKEA, L’OREAL) and in many cases also takes over the direction on site. As a lecturer he has worked for the German Sports University, the treibhaus 08, the Design Academy, Berlin, the IMK, Düsseldorf, the Management Circle, the German Press Academy and the TU Chemnitz.