06 | BrandEx 2024
17.-18. JANUARY 2024

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Michael Albrecht

CEO / Technical Director & Audio Solutions (AS-MUSIC), A4VR – The Agency for Virtual Reality

15:00 – 15:30
What’s new, honey? Innovation encourages discussion.
Salim Yüksel | Volkswagen AG, Dr. Marlon Braumann | store2be GmbH, Michael Albrecht | A4VR – The Agency for Virtual Reality

Stage: FUTURE STAGE
Format: Talk
Track: Cultural Change

Live communication is currently undergoing numerous changes. This panel presents new technologies, new business models and new customer behaviors and discusses these from multiple perspectives. Michael Albrecht, Salim Yüksel and Dr. Marlon Braumann will discuss the role that events play today and will play in the future, how familiar formats in the areas of trade shows and events will change and what will motivate target groups in 2025 to visit real or virtual events.

Profile
Co-founder and virtual reality evangelist since the first day. CTO and expert in interdisciplinary technical solutions for immersive VR experiences.
He is firmly convinced that immersion as a medium will transform our shared future, perception and interaction as human beings to a greater extent than all previous communication platforms together. The Internet will evolve in three dimensions in our reality in the form of augmented reality and will enable the development of brand-new parallel universes.