International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Matthias Schultze

CEO GCB German Convention Bureau e.V.

11:15-11:45
The participant experience as a success factor – for events that your target group will love

Stage: URBAN INTERACTIVE
Format: Power presentation
Track: Cultural Change

This presentation gives participants insight into the most important research results from the ‘Future Meeting Space’ project, which highlights new paths in event planning.
Among other things, the participants learn about current and future meeting scenarios and requirements for events, what factors are crucial to success and how these mutually influence each other. In addition, they learn about the different types of participants and how the use of various methodological and technological elements of events affect knowledge transfer, learning success, networking and experiential value in these participants.

12:00 – 13:15
Live Communication: The Dinosaur of Corporate Communication?

Moderator: Uni.-Prof. Dr. Cornelia Zanger and Reinhard Pommerel, R.I.F.E.L. Vorstand

Participants in the panel:
Salim Yüksel | Volkswagen AG, Stephen Rose | SIEMENS AG, Stephan Hoffmann | Nüssli (Deutschland) GmbH, Christian Flörs | BRUNS Messe- und Ausstellungsgestaltung GmbH, Dirk Zieling | Expo Display Service GmbH, Oliver Wurch | White Label Events, Frank Sonder | foresee GmbH, Matthias Schultze | GCB German Convention Bureau e.V., Hendrik Hochheim | AUMA

Stage: URBAN INTERACTIVE
Format: Fishbowl
Track: Cultural Change

Will brand experiences take place only in the virtual world in the digital age? Will live communication become the dinosaur of corporate communication? Certainly not! Our customers want to experience emotions – but this raises the question of what future scenarios will look like. How will the live communication formats be reinvented in the age of digitalisation in response to the changed expectations of our trade show visitors and event participants? These are exciting issues in our industry – experts will engage in dialogue on these topics in the fishbowl. Join the discussion!

Profile
Matthias Schultze is the managing director of GCB German Convention Bureau e.V. Among other things, the business economist previously worked in hotel and convention management with Hilton International and as the managing director of the World Conference Centre Bonn – the convention centre surrounding the former plenary chamber of the German Bundestag. As vice president of the EVVC as well as member of the Marketing Committee of the GCB, he was also active in national associations and destination marketing.