FAMAB-Management Board, Board department: Communication & BrandEx
16:15 – 16:45 Uhr | Playground Interactive
Expo 2020 – the German cultural scene on a matchbox
A match burns 20 seconds – the time left to inspire a visitor to the German Pavilion for German culture. How the Expo motto “Connecting the minds and creating the future” helps and how you can help.
Markus Illing is Managing Director of VOSS + FISCHER. He stages brands, products and ideas and thus creates lasting brand experiences. At the center of his work is the content and strategic engagement with the communicative goals of his clients. His preference is for the didactic advice of his clients in the planning and implementation of strategic meetings. He is responsible for the cultural program of the German Pavilion at the Expo in Milan 2015 and Dubai 2020.