International Festival of Brand Experience
05 | Der Aufbruch 10.01.2023

0 0 0 0
Days : Hours : Minutes : Seconds

Mario Nicolosi

Managing Director

17:45 – 18:15 | Playground Stage
Two concept developers divulge the secrets. Of their own style and joint work.
Mario Nicolosi | Pat Kalt

In April 2019 two agencies merged – both of them positioned in the experiential segment, but with two very different profiles. Creative and visual minds met strategists focussed on implementation. Great solutions met detail-obsessed wonkiness. And two creative directors with almost two decades of industry experience had to figure out how they would develop concepts together in the future. Each with his own strong opinions. Each with passionate commitment. In our presentation we give you a glimpse of how each of us found our calling over the years, how presentation styles and qualities developed, what creative processes we use and how we found the path to a shared signature style. In the workshop we will assign several small tasks to the participants. The presentation is aimed at the established young concept developers who want to see how the old hands fumble around time and again. Because concept development entails
risky adventures and sheer passion.

(*1974), joined a large event agency in Munich in 2001 as a personnel officer after completing his studies in social sciences. After a few years, he moved into the event business as a senior project manager and was responsible for international accounts such as Canon and Skoda for the network agency Dentsu in Munich and Amsterdam. In 2010 he built up the business development at METZLER VATER and developed the concept team which he still leads today. Since that time he has accompanied the growth and further development of the Munich agency and has also been responsible as Managing Director since 2012. Due to his various functions in the agency business and the interdisciplinary orientation of METZLER VATER, his concepts are characterized by a holistic and experience-oriented view.