Rückenwind & Content Club GmbH
Good ideas aren’t rocket science, but they’re still incredibly valuable: they transform a brand into a brand experience. The best stories don’t come about when you play it safe. I’m interested in ideas that surprise, push boundaries and truly connect with people. Ideally, the target audience isn’t just a consumer, but an active part of the narrative, fully engaged. Because ultimately, it’s not how perfect something looks that counts, but what sticks in people’s minds. I look forward to bold concepts that don’t just present brands, but bring them to life and propel them forward.
Marc Dalkolmo is a founder, wholehearted creative and passionate entrepreneur. For over 25 years, he has been exploring what truly moves people and how brands can turn this into genuine experiences. He founded his first agency, RÜCKENWIND, whilst still a student. This was followed by ‘stints’ as a long-standing partner at Serviceplan and EAST END Communications, before he returned to RÜCKENWIND in 2018 and completely restructured the agency. His driving force remains the same to this day: staying curious, questioning the status quo and developing ideas that propel brands forward. As a coach, consultant and lecturer, he also passes on his experience to the next generation.