Freelance show director
As a freelance show director, I am very fortunate to be able to support a wide variety of projects in the planning, creative and staging process. Every event – whether in real life or streamed – should aim not only to reach people, but to move them. I am driven by the constantly new and the unique: the innovative and unpredictable in the live experience. The invitation to be part of the BrandEx jury fills me with great joy. It is an honour for me to evaluate creative excellence with a trained eye – and at the same time to gain new perspectives and inspiration in a lively exchange with great colleagues. Because for me, real encounters – on stage, backstage and in the jury room – are the true essence of our industry.
Konstanze Agatz-Kröger has been active in live communication since 1998 and has worked as a freelance director for almost 20 years. After studying International Management and Sinology, she initially worked in product marketing on the corporate side, then switched to communications consultancy and finally to an event agency in Solingen/Berlin. Since then, she has realised over 1,000 projects of various dimensions worldwide – with a focus on showcalling, event direction/show direction, conception and artistic direction. She lives with her husband in Düsseldorf and Berlin. Her passion for culture, theatre, opera and design characterises her work, as does her structured, team-oriented and precise approach to showcalling behind the scenes.