International Festival of Brand Experience
04 | Der Neustart 18-01-2022

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Kerstin Dahnert

Head of International Fairs, Porsche AG

14:00 – 14:30 | Bedroom Stage
Are you still counting or are you already tracking? Measuring the success of a brand experience
Kerstin Dahnert | Stefan Ponikva | Ralph Herrmann | Christoph Beaufils | Opening und Moderation: Johannes Plass

‘Nowhere is the encounter between brand and customer more intense than in brand experience formats.’ This opinion, frequently shared in our industry, refers to the strength of multisensory stimuli, all the senses and the direct feedback from event visitors. But how measurable are these stimuli? And what precisely is required to generate positive feedback? Compared to the digital channels, the brand experience format is still in its infancy for the most part. In many places, event visitors are only counted and surveyed; new technologies are used only cautiously. This panel aims to clarify customer expectations and embark on the search for the key performance indicators that we as an industry really should deliver to ensure that customers invest in brand experience formats with conviction in the future as well.