International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Jan Fiedler

Research Associate in the field of AR and VR, Hochschule Neu-Ulm

11:45 – 12:15 | Keynote Lounge 1
Immersion – Presentation of the study ‘Beyond Realities’
Frank Sonder | Prof. Susanne Krebs | Fritz Strempel | Jan Fiedler

Immersion is the magic word intended to spark our passion. Modern technologies enable us to immerse ourselves in parallel worlds and promise mind-blowing brand experiences. That’s the theory, anyway. But what does it look like in practice and how will it work in the future? The study entitled ‘Beyond Realities’ provides answers to these questions. After an entertaining introduction, experts from the fields of psychology, technology and art discuss the results of the study and give their opinions on our opportunities for using augmented realities in corporate communications.

Jan Fiedler began his career in the media industry as a 3D animator. Later he worked as a visual effects producer on award-winning feature films and series such as “Star Trek” and the “Fast And Furious” films and won a Primetime Emmy Award for his work on the second season of the HBO series “Game Of Thrones”. Always on the lookout for new, innovative technology, Jan began working with virtual reality with Oculus DK1 as it opened up new possibilities for all kinds of media projects. He was project manager for interactive projects for clients like IBM or National Geographic. He is currently researching new methods of knowledge transfer using mixed reality technology, especially in the interaction of partners from academia, industry and civil society, in order to work on innovative solutions for the challenges of the digital age.