06 | BrandEx 2024
17.-18. JANUARY 2024

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Days : Hours : Minutes : Seconds

James Morgan

Founder of Event Tech Lab

12:45 – 13:15
Engagement – what exactly is it and how does it affect both live and integrated digital/live campaigns?

Format: Power presentation
Track: No Borders

The development of modern technology influences and enhances how attendees experience events. This session will explore how to design engagement strategies that create behavioural changes. The complementarity between live experiences and digital engagement is explored and challenges explained through using tools such as AI, AR, co-creation and collaboration technologies. Case studies are used to illustrate the points made.

James Morgan has been marketing and producing events since 1989. He is a Senior Lecturer in Events at the University of Westminster, London and the Founder of Event Tech Lab, a partnership community for event technology start-ups, developers, event professionals and investors. He is also Founder of event crowd sourcing platform SharedXP. As a respected speaker, writer and industry commentator, James has judged industry awards internationally and is passionate about educating the event professionals of the future. He takes an avid interest in promoting quality standards and professionalism in the events industry. He has been named as one of Eventbrite’s Top 100 Event Professionals in 2017. He was also voted one of 20 Industry Changemakers by the US publication Meetings Net magazine in 2017.

James has also served in various positions in ILEA. He has served as VP of Education and VP at Large for Sustainability and Special Projects for the UK Chapter. He also served as ILEA Affiliate Chair for EMEA from 2014-2016. He was awarded ILEA’s top accolade, the J Robert Graves Pioneer Award for for his services to the association in 2016.