International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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Georg P. Huber

Director central Eventmanagement
Allianz

17:45 – 18:15 | Bedroom Stage
Discussion about our changing market
Petra Lammers | Thomas Ziwes | Stephan Schäfer-Mehdi | Thomas Junk | Georg P. Huber | Jörn Kubiak | Simon Stahl

The market is undergoing dramatic changes, both with regard to customers (in-house knowledge, direct commissioning in packages, budget reduction and bundling [PR, brand, market, event, online], etc., as well as implementers, consultants and service providers (new players, network structures, budget vs. quality, positioning, etc.), and themes (agile, co-created, interactive, global, etc.). We will conduct a discussion with customers, agencies (event, strategic, liaising, digital, PR, new work, etc.), technology, construction, media producers, etc. in order to illuminate and reflect on the complex interrelationships of the transformation. a discussion from which each participant can draw their own individual conclusions and which we can use as a basis to further develop our industry.