International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Fritz Strempel

Architect, artist and entrepreneur

11:45 – 12:15 | Keynote Lounge 1
Immersion – Presentation of the study ‘Beyond Realities’
Frank Sonder | Prof. Susanne Krebs | Fritz Strempel | Jan Fiedler

Immersion is the magic word intended to spark our passion. Modern technologies enable us to immerse ourselves in parallel worlds and promise mind-blowing brand experiences. That’s the theory, anyway. But what does it look like in practice and how will it work in the future? The study entitled ‘Beyond Realities’ provides answers to these questions. After an entertaining introduction, experts from the fields of psychology, technology and art discuss the results of the study and give their opinions on our opportunities for using augmented realities in corporate communications.

As an architect, artist and entrepreneur, Fritz Strempel travels interdisciplinarily between museum, laboratory and corporate environment. As a creative he develops “corporate narratives” for international brands and changes how we think about brands