International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Frank Ditz

Head of Entertainment & Media
Facebook Germany GmbH

14:00 – 14:30 | Factory Stage
Driving Engagement for Live Events by connecting technology and social media

The strong competition for awareness demands innovative ways to engage with your audiences. This presentation talks about the current trends in social media and how brands can leverage technology to create innovative ways drive awareness and engagement for live events.

Frank Ditz is Head of Media, Entertainment & Sports at Facebook Germany. In this role he consults and advises global companies like Sky, DAZN, Warner Bros. & Bertelsmann on how to leverage Social Media to drive digital transformation and grow their business. Frank is an experienced leader with more than 15 years’ track record covering Marketing, Sales, Product Management and Business Development. He has worked at various Entertainment companies such as 20th Century Fox and Sony Interactive Entertainment.