International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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Flore Paka

Atout France – French National Tourist Board

Statement
Also this year Atout France is pleased to participate in the BrandEx Fresh Award. It is a great pleasure for us to be a briefing giver for this event and therefore a part of the jury. Young talent is an important part of our corporate strategy. That’s why it’s particularly important to us to support and promote the creativity and innovative ideas of younger generations.

CV
Born in Paris and raised in Germany, Flore Paka has always had an intercultural education and a cosmopolitan attitude.
This led to her gaining long-term experience abroad in the USA and China during her studies.
After receiving her Master of Science in International Business, she worked for several years in Shanghai, China in the marketing department of a well-known French company. After her return to Paris, she worked as Country Manager Germany for an agency before being recruited by Atout France.
Since September 2019, Flore Paka has been the new Head of Sales Promotion and MICE for Atout France in Frankfurt.
This is the official organisation for the touristic marketing of the travel destination France. It brings together the French tourism industry in a partnership and is present on five continents thanks to its international network. The Centre for the Promotion of Tourism helps the French tourism industry to realise its growth potential through a variety of measures.
Atout France’s branch office in Frankfurt/Main is responsible for Germany and implements the strategies and measures developed on the German market.