International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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Elke Moebius

Messe Düsseldorf GmbH

I’m on the BrandEx Awards jury because at Messe Düsseldorf I’m in charge of EuroShop, where we see every three years all kinds of customized solutions for the global retail industry, from extraordinary shop design and outstanding visual merchandising to spectacular brand marketing solutions, innovative omnichannel communication and high-class live marketing. In this respect, it is very exciting for me to get to know current projects of highly talented newcomers and to discuss them with a top-class jury of experts.

Born in Mainz, Elke Moebius studied Romance languages, literature and economics and rounded up her studies with stays abroad in the United States, Argentina and France. In 1996 she joined Messe Düsseldorf and took over project management responsibilities in Russia as early as in 1997. In 2008 she assumed the position of Global Head Retail & Retail Technology at Messe Düsseldorf, where she is responsible for the world’s no.1 retail trade fair EuroShop and the leading retail technology trade fair EuroCIS in Düsseldorf as well as for C-star in Shanghai and in-store asia in Mumbai.