15:45 – 16:15
Trade Shows and Fairs – Analogue Instruments in a Digital World
Stage: INDUSTRIAL INTERACTIVE
Format: Power presentation
Track: No Borders
AUMA says: No exhibitors – no trade show. If all interpersonal forms of communication were digitalised, trade shows and fairs without face-to-face-communication would become redundant. AUMA asks: To which extent does it make sense to digitalise fairs and exhibitions?