15:00 – 15:30
What’s new, honey? Innovation encourages discussion.
Salim Yüksel | Volkswagen AG, Dr. Marlon Braumann | store2be GmbH, Michael Albrecht | A4VR – The Agency for Virtual Reality
Stage: FUTURE STAGE
Track: Cultural Change
Live communication is currently undergoing numerous changes. This panel presents new technologies, new business models and new customer behaviors and discusses these from multiple perspectives. Michael Albrecht, Salim Yüksel and Dr. Marlon Braumann will discuss the role that events play today and will play in the future, how familiar formats in the areas of trade shows and events will change and what will motivate target groups in 2025 to visit real or virtual events.