06 | BrandEx 2024
17.-18. JANUARY 2024

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Dr. Jana Dewitz

Marketing Director
Head of Marketing & Media Division
Messe Berlin GmbH

13:15 – 13:45 | Mainstage
Disruption | Investment | Engagement – Quo Vadis Brand Experience?
Dr. Jana Dewitz | Stefan Ponikva | Jeannine Koch

What developments are currently leading to radical changes in our industry?
What are the potentials of brand experiences and where will investments be made as a result?
What makes the heart of the industry beat faster, what ignites our passion and what measurable energy is released in brand experience formats?
As an introduction and starting point for the discussion, (4) Johannes Plass, CEO at Mutabor, will present a brief market survey that throws light on the all-important themes of sustainability, digitalisation, the knowledge society, and the next generation from the perspective of the industry.

Born on 20.11.1975 in Mecklenburg…after stops in the tourism industry, she immersed into the trade fair industry via the congress industry…since 2002 responsible for the marketing of one of the largest trade fair companies in Germany as well as their trade fairs…the portfolio includes worldwide mega events such as IFA for the consumer electronics industry or ITB for the tourism industry…as a passionate & convinced trade fair woman, she works daily to design trade fairs as lively & indispensable platforms…