15:45 – 16:15
Event formats in experience design

Stage: FUTURE STAGE
Format: Power presentation
Track: No Borders

Event formats such as Open Space or Speed Geeking are generally still discussed in positive terms, but rarely implemented. They cannot be exhaustively planned with a checklist, so that organisers and agencies frequently cling to already designed formats. The problem with this is that these formats rarely match the goals and target group of the relevant event. Instead of using the prefabricated formats, it’s much better to implement the principles behind them, such as participation, dialogue at eye level, etc. and to integrate these in the process of experience design for events. I can show you how to do this — with a power presentation on the principles behind the formats and examples of innovative formats designed specifically for the respective purpose that have been implemented in practice. Questions from the audience are welcome.

Profile
Christina Buttler already found her way into the event industry during her humanities studies in the 90s. First as a freelance project manager in an agency for pharmaceutical marketing, then finally there as head of the events department, she discovered her penchant for organisation and conception and has remained true to the industry to this day. After various positions in agencies and several years as marketing manager of an event technology company, she joined MCI Germany at the beginning of 2015. There she heads the training organiser MCI Academy and, as Director Experience Development, deals with the conception of events and conferences and with the development of new event formats.