Leading Creative Consultant
Being on the jury for the second year in a row naturally has some advantages. The organisational processes are well known and you can focus even more on the content of the submitted projects.
Even last year, it was a particular pleasure for me to discuss, analyse and award the submitted projects with colleagues from various segments of the industry.
The large number of projects to be assessed also gave us an overview of the qualitative development of our industry, which is made transparent by the award winners.
I am excited and curious about this year’s submissions and it is still an honour for me to be on the jury!
Detlef Wintzen has been developing extraordinary event, trade fair and exhibition concepts for live communication since 1995. With his background in film and theatre production, he creates immersive experiences that inspire customers and visitors.
After working as a creative director, he founded insglück Gesellschaft für Markeninszenierung mbH in 2000, which has developed into a leading agency in Europe. The agency has received over 280 national and international awards for its innovative concepts and successful communication strategies.
Under his leadership, insglück has realised numerous creative events, light installations, corporate exhibitions and EXPO pavilions, including the German Pavilion at EXPO 2017 in Astana, the Kazakhstan Pavilion at EXPO 2021 in Dubai and the German Garden at Floriade Expo 2022 in Almere. He has recently completed the conceptual and creative direction for the realisation of the Kuwait Pavilion at EXPO 2025 in Osaka.
Detlef Wintzen favours unconventional ideas and cross-border thinking. He supports artists and art exhibitions on a voluntary basis. His motto: Stay alert, curious, dynamic.