11:15 – 11:45
If you haven’t got a clue just stop and think
TRANSPARENT COMMUNICATION INSTEAD OF FLOODS OF ADVERTISING – THE SUSTAINABILITY REPORT
Frank Sonder | foresee GmbH, Clemens Arnold | 2bdifferent

Stage: 70s INTERACTIVE
Format: Power presentation / Talk
Track: Cultural Change

If you haven’t got a clue just stop and think

The success story of the free markets began with great promise. Competition brought sustained growth and prosperity. That’s over. The ‘hidden persuaders’ overdid things. The economic and environmental consequences are now coming home to roost. Our imperial lifestyle is not invisible. This presentation is a rant against pseudo-innovation and the terror of consumerism. It’s time for a new kind of communication!

TRANSPARENT COMMUNICATION INSTEAD OF FLOODS OF ADVERTISING – THE SUSTAINABILITY REPORT

More and more spending for ever-shrinking results in the circuses vying for attention. Communication in the sense of a sustainability report is a much more efficient means of presenting one’s image credibly and transparently. The presentation provides an overview of the reporting standards and shows the options for implementation using the example of the German Sustainability Code.