06 | BrandEx 2024
17.-18. JANUARY 2024

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Claus Fischer

VOSS+FISCHER gmbh, Executive Board Member ADC*E, Art Directors Club of Europe

12:45 – 13:15
The digital era needs analogue spaces

Stage: URBAN STAGE
Format: Fireside Camp
Track: Space

The presentation entitled ‘Why is live communication so important in the digital age?’ is filled with examples of different kinds of events as well as examples of trade show and stand design/communication. The session also includes creating stories and environments, content and design. The goals for the day: fun, inspiration and gaining an understanding of the wide range of options for live communication.