06 | BrandEx 2024
17.-18. JANUARY 2024

0 0 0 0
Days : Hours : Minutes : Seconds

Christina Riedler

CO-Founder & CEO, FullAccess Event Services OG

14:15 – 14:45
Visitors with disabilities: too much work or a target group?

Martina Gollner & Christina Riedler | FullAccess Event Services OG, Raúl Krauthausen | SOZIALHELDEN e.V., Mareike Lüdtke | Deutscher Evangelischer Kirchentag 2019 Dortmund, moderator: Anja Backhaus

Format: Talk
Track: Cultural Change

When you assume that 20% of the population has a disability – visible or invisible – why isn’t this potential target group recognised by event organisers? This issue will be discussed by organisers, service providers and people with disabilities.

In 2016, together with Martina Gollner, Christina founded the consulting and communications agency ‘FullAccess’, which specialises in the customer group of guests with disabilities. Organisers who have recognised the potential of these neglected clients, such as the Danube Island Festival in Vienna, Austria, Europe’s largest open-air event with free admission, rely on the expertise of the two specialists for appropriate, diversity-sensitive solutions.
Moreover, for her dissertation at the University of Vienna, theatre scholar Riedler is pursuing accompanying research on the topic of ‘Improving participation options for people with disabilities at leisure events’.