International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Christian Zimmermann

Uniplan GmbH & Co. KG

12:30 – 13:00 | Bedroom Stage
Brand Experience in China –
Success on an equal footing

China is considered to be a market with unlimited possibilities, but it also has its own rules. What factors are currently important in successful experience marketing? What is the key to productive client and employee relationships? Christian Zimmermann sheds light on the Chinese agency business.

Christian Zimmermann studied business administration at the University of Cologne and began his career as a consultant at Roland Berger Strategy Consultants in Düsseldorf. In August 1990, he joined the management of Uniplan and turned the agency into a leading international brand experience agency with nine locations in Europe and Asia, 600 employees and consolidated sales of over 150 million euros. Uniplan is also one of the leading brand experience agencies in Greater China with 400 employees there.